About

I started  SJA Associates in 2016 whilst training with Tavistock Consulting in their systems psychodynamic model of executive coaching, with a view to coaching 1-2-1 and also in groups. Having spent 20+yrs in TV Production in senior roles, I was acutely aware of the power of individuals and groups, and very much wanted to work with people, their purpose and help them feel enabled to take up their authority in their role.   For me, that meant not just within fixed 'usual suspect' organisations, but in those temporary organisations that arise around specific tasks, the production of a tv programme, an event, a summit are all good examples of when people come together to make something happen. 

What might happen if we supported these groups in their intense time of work? Could it help them execute and deliver more effectively and thrive in the experience? Working with these groups, in their groups feels right, and it could be through a consistent  weekly group working with the experience of the task, or workshops, or training.  

The underlying aim is to support our people, harness their purpose, help them feel more effective in their roles, individually and together. 

Along with other coaches I've observed and rate, I deliver group coaching for organisations and their people.